What is a blog?
A blog is a frequently updated website or online platform where individuals or organisations discuss various topics and share their ideas, opinions, experiences, and facts. People can express themselves and interact with others who share their interests through it, acting as an online journal or diary.
About the blog
Dogster
Dogster (https://www.dogster.com/) is a journalism blog. Dogster is an online publication and community platform dedicated to dogs and dog lovers. It offers a variety of content related to dog care, behavior, health, training, breeds, and lifestyle.
Oh My Dog!
Oh My Dog! (https://ohmydogblog.com/) is a personal blog dedicated to dogs and the experiences of the author with their own pets. This blog focuses on various topics related to dogs, including personal experiences, advice, product recommendations, and heartwarming stories.
1. Content and audiences
Differences
Dogster (Journalism blog)
Dogster is active as its content will be uploaded regularly. As you can see, the blog will be updated everyday by different journalists. Besides that, the content of the blog is high-quality as it has demonstrated expertise and trustworthiness. For example, the posts about dog training are written by different professional journalists who have different certificates. Moreover, as an online publication, Dogster provides a wide range of dog-related content, including informative articles, breed profiles, news updates, and community engagement. As Dogster appeals to a broad audience of dog lovers, including both experienced dog owners and those considering getting a dog, therefore, the content on Dogster covers various aspects of dog care, health, training, breeds, and lifestyle. It aims to provide objective information, expert advice, and well-researched articles to educate and inform its readers.
Oh My Dog! (Personal blog)
The update for the content of this blog is irregular. Some of the posts are updated once every two weeks while some are updated every month. Oh My Dog! is a personal blog that revolves around the author's experiences, stories, and reflections related to dogs and also cats. The content on Oh My Dog Blog is likely to be more subjective, personal, and narrative-driven. It focuses on sharing personal stories, insights, tips, and product recommendations based on the author's own experiences and research. This blog targets readers who are interested in personal narratives, heartfelt stories, and a more subjective approach to dog-related content. It attracts readers who enjoy connecting with the author's personal experiences, reflections, and insights. The blog may resonate particularly well with individuals who appreciate relatable stories, practical tips, and a sense of community built around shared experiences and emotions.
Similarities
There are quite a few similarities between these two blogs based on their content and audiences. The first similarity between them is dog-related content. Both websites focus on dogs and offer content related to various aspects of dog care, health, training, and lifestyle. They may cover similar topics such as dog breeds, training tips, health advice, product recommendations, and personal stories about dogs. Besides that, these two blogs focus on engagement with dog lovers. Both websites aim to engage with a community of dog lovers. While the forms of engagement may differ, they both encourage interaction through comments, feedback, and potentially even forums or community sections. This allows readers to share their own stories, ask questions, and connect with like-minded individuals who share a passion for dogs.
2. Webpage layout
Differences
Dogster (Journalism blog)
Dogster is a professional online publication and it has a more structured and organized layout. It is likely to feature a clean and professional design, with a clear navigation menu, header, and footer sections. The layout of Dogster has prioritized readability and ease of access to different sections or categories of content. As an online publication, Dogster also has various advertising placements throughout the website to generate revenue. These advertisements could be placed strategically within the layout, such as banner ads, sponsored content, or recommended products. Moreover, Dogster uses professional photographs, illustrations, or graphics to accompany articles and enhance visual appeal. The visuals will be more standardized and in line with the professional nature of the publication. Furthermore, Dogster will also put in the information of the journalists and the certificates that the journalists get at the end of each post so that readers can see clearly.
Oh My Dog! (Personal blog)
Oh My Dog! is a personal blog that has a more visually unique and creative design. It might showcase a layout that reflects the author's personality or interests. The design elements could be more artistic, with personalized graphics or images that create a distinctive and engaging visual experience. This blog features more personal and intimate visuals. The author, Maggie has included their own photographs of their dogs, capturing candid moments or highlighting the emotional connection between humans and their pets. The visuals may evoke a sense of warmth, authenticity, and a personal touch. As a personal blog, it contains less prominent advertising or monetization elements. The focus may primarily be on the author's personal stories and content, with potentially fewer or less obtrusive advertisements integrated into the layout.
Similarities
Both websites are expected to have a main content area where the majority of the articles, blog posts, or featured content is displayed. This area typically presents the latest or highlighted content, allowing users to read articles or access specific posts. Besides this, both of these blogs also employ responsive design principles to ensure that the layout adapts and adjusts to different screen sizes and devices. This allows for an optimized user experience across various platforms, including desktop computers, tablets, and mobile devices.
3. Tone of writing
Differences
Dogster (Journalism blog)
The writing tone on Dogster is likely to be more formal, professional, and objective. The articles and content are expected to be written in a journalistic style, focusing on providing information, advice, and news updates in a straightforward and authoritative manner. The tone aims to convey expertise and credibility, presenting information in a neutral and unbiased way.
Oh My Dog! (Personal blog)
As a personal blog, Oh My Dog! may adopt a more conversational, informal, and subjective tone of writing. The author's personal voice and experiences shine through the blog posts, creating a more intimate and relatable connection with readers. The writing style is likely to be more narrative-driven, filled with personal anecdotes, emotions, and reflections. The tone may vary depending on the specific topic or story being shared, ranging from heartfelt and sentimental to humorous and lighthearted.
Similarities
There are a few similarities between Dogster and Oh My Dog! on their tone of writing. First, both of them have a passion for dogs. Both websites are likely to share a common passion for dogs. The tone of writing in both cases may convey a genuine love and appreciation for these animals. Authors on both sites may exhibit enthusiasm and warmth in their writing as they discuss various dog-related topics and share their experiences. Besides that, while Oh My Dog! has a more personal touch, and Dogster takes a journalistic approach, both websites aim to provide valuable information to their readers. The tone of writing on both sites may be educational, aiming to share knowledge, tips, and advice related to dog care, training, health, or other relevant topics.
4. User navigation
Differences
Dogster (Journalism blog)
Dogster as an online publication has a more extensive and structured menu system. It may feature various categories, subcategories, and dropdown menus to provide easy navigation through different sections, topics, or types of content. The menu structure on Dogster can be organized to accommodate a wide range of dog-related subjects, making it convenient for readers to locate specific articles or information. Dogster also has a robust categorization system to classify its vast array of articles and resources. It could have dedicated sections for breeds, health, training, lifestyle, food, and more. This categorization allows users to navigate directly to their areas of interest, accessing content that aligns with their specific needs or preferences.
Oh My Dog! (Personal blog)
As a personal blog, Oh My Dog! only has a simple menu structure. The menu options include some sections such as "About," "PR Policies," and "Sign Up." The focus might be on providing direct access to the blog posts, personal stories, and other core pages. Besides that, this blog has a simpler categorization or tagging system. It may rely more on chronological ordering of blog posts, with readers scrolling through the homepage or accessing individual posts through direct links or search functionality.
Similarities
Both websites are expected to have a home or landing page that serves as the starting point for users. This page may provide an overview of the website's content, feature highlights or popular articles, and provide clear navigation options to delve deeper into specific topics or sections. Both websites are likely to include a search bar or search functionality that allows users to search for specific keywords, articles, or topics of interest. This feature enables users to quickly find relevant content based on their specific queries.
5. Multimedia elements
Differences
Dogster (Journalism blog)
Dogster being an online publication includes more professional photographs, illustrations, or graphics throughout their articles. These images are likely to be carefully selected and curated to complement the written content and provide visual appeal. Dogster also encourages user-generated content through features such as reader submissions, or community-driven content sections. This allows readers to actively participate, share their own stories, and contribute to the website's content and community.
Oh My Dog! (Personal blog)
This blog includes more personal photographs captured by the author. The images could showcase the author's own dogs, their experiences, or moments shared with their pets. Besides that, the focus of personal blog is more on written content and personal storytelling rather than extensive video production. Furthermore, this blog has a more centralized focus on the author's personal stories and experiences, with less emphasis on user-generated content.
Similarities
Both websites are likely to feature images and photographs related to dogs and dog-related topics. These visuals can be used to enhance articles, blog posts, or featured content, providing visual appeal and capturing readers' attention. The images may include photos of dogs, dog breeds, products, or illustrative graphics. Both websites may integrate social media elements such as embedded social media posts, share buttons, or links to their social media profiles. This integration allows users to easily engage with the websites' social media content, follow their accounts, or share articles and posts on their own social media platforms.
6. Tactics and earning
Differences
Dogster (Journalism blog)
Dogster is an online publication, which means that it generates revenue through various advertising strategies. This includes displaying banner ads, sponsored content, affiliate marketing, or partnerships with brands and advertisers. Dogster has a more structured approach to monetization, leveraging its reach and audience to attract advertisers and generate income through advertising channels. Due to its professional nature as an online publication, Dogster may have a team dedicated to monetization strategies and managing advertising partnerships. They may employ data analysis and market research to optimize revenue generation.
Oh My Dog! (Personal blog)
Oh My Dog! has a more personal focus, revolving around the author's experiences and stories with their dogs. The blog's monetization tactics involve building a loyal readership and cultivating a sense of community. The author prioritizes engaging directly with their audience and collaborating with brands or companies that resonate with their personal brand and values.
Similarities
Both websites utilize advertising as a means of generating revenue. This has included display ads, sponsored content, or partnerships with relevant brands or advertisers. Advertising placements can be strategically integrated within the website layout, such as banner ads or sidebar ads, to attract user attention and generate income based on impressions or clicks. Besides that, both of these websites also participate in affiliate marketing programs. They will recommend products, services, or books related to dogs and include affiliate links in their content. When readers click on those links and make a purchase, the website earns a commission from the referral.
Infographic
Tutorial 2
Elyn Leong is a young Malaysian social media influencer. She is famous for her Instagram account “@elynleonggg”. Besides that, Elyn also has a YouTube channel under her self name. Elyn Leong came to this world on 22nd June 2003, in her birthplace, Malaysia. Elyn’s age is 20 years old as of 2023 which is the same age as me and her birth sign is Cancer. This young and talented personality sums up quite a good amount of her career. Her social media career is her primary source of income. Elyn Leong is a rising social media star. Her instagram account has earned over 723k followers. Moreover, her self-titled YouTube channel has gathered over 200k subscribers. Likewise, her TikTok account has surpassed over 180.8k followers and over 2.7 million likes. Elyn started her career acting in commercials for companies such as Barbie and Colgate. She first began posting photos to Instagram in August 2016.
On the day of May 2, I posted a survey story on my personal instagram account about Elyn Leong. I have posted two different stories, one is a photo of Elyn Leong and the other one is Elyn Leong covering a song. After 5 minutes of posting, around 15 people have seen my stories. The votes for these two stories keep increasing as the time goes by. At the end of the day, I got 116 votes of yes on the question “Do you know Elyn Leong?” while there are 10 votes that say no. However I got 93 votes of yes on the second story that asked about “Have you heard any of her songs before?” but there are still 25 votes for no.
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